Branding, Website Design, Content
E-Commerce, Jewelry Services
Boris and Twins Jewelers have spent over 30 years building a successful business from humble beginnings, arriving in America with only a suitcase. Their journey is defined by resilience, family values, and treating every customer like one of their own.
As they expand online, their new brand captures this rich history, providing a warm, familiar experience for loyal customers and an inviting welcome for new visitors.
With the help of the Spot On Earth development team, we created a custom Shopify experience to get the benefits of a custom look, with Shopify’s easy-to-manage inventory setup.
The updated logo features a modern serif typeface, Merchant, that subtly reflects the original character of the signage, maintaining a timeless appeal while avoiding a dated look.
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